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[Video Overkill] Am I the Only One Who Would Rather Read?

Joanne Black - 18 July 2019

Your video marketing doesn’t work for me.
Salespeople and content marketers, I don’t like watching your videos. I have to put my earbuds in, and that breaks my concentration. Video is not my learning style. I can read and get your point much faster than I can listen. The caption below your video is distracting to me as well. I will, however, read a well-crafted summary or transcript of your remarks.
What happened to an omnichannel approach and focusing on the buyer? What happened to prioritizing customer experience? Every buyer has a preferred learning style. Cater only to one, and you’re SOL.
Am I the only one who feels this way?
That’s the question I posed on LinkedIn, and boy, was there a lot of discussion. To date, the question has been viewed more than 16,000 times and received 74 comments. Here are my takeaways from the conversation:
I’m in the Minority
There was agreement

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