Using Email to Prospect – 10 Step Checklist

You can’t afford to send a bad email! In order to effectively reach your prospect, your emails need to be on point. I’ve created a 10-step checklist to help you do just that. Whenever you email a prospect, follow these 10 steps:
Will the prospect be able to read the entire email on a smartphone with only “one swipe?”
Have I kept the email short enough so the prospect doesn’t have enough information to make their final decision without talking to me first.
Do the first 8-10 words of the email grab the prospect’s attention?
Have I included a compelling reason / call to action for the prospect to contact me?
Have I asked the prospect to call me and have I given them my phone number?
Am I providing the prospect with new information / insights / questions they will find valuable?
Is the subject truly compelling for the person receiving it?
What is my follow-up plan?