Understanding Human Behavior Styles Can Improve Sales, Coaching and Leadership

Whether you’re a coach or a salesperson, if your communication approach is overly tilted toward your own dominant human Behavior Style, you risk ignoring or failing to connect with the other person and what they care about most.
By Debbie Irving
All the change and turmoil of the last few months has put leaders and salespeople to the test. One change in particular, the pivot to virtual work, has made it even more challenging to keep customers and employees engaged.
While you may already be familiar with Behavior Styles and how they apply to sales and coaching situations, the shift to remote work — not to mention the stress many are under — has added a new dimension to the way we interact. By understanding and adapting to the human Behavior Styles of others, you can build trust and rapport even from a distance. And that’s essential in today’s environment, both for