Treat yourself to some social selling

OK I need to come out of the closet.
In the last two posts I did a bunch of math. I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Here’s the punchline.
Cold calling: 11 hours to get an appointment
Social selling: 3 hours to get an appointment
So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster. But there’s more…
Increase your assets
Social prospecting relies on leveraging your network. You can only leverage your network when you have maintained your network. You maintain your network by maintaining your relationships with the humans that you know. As you do this your relationships get stronger.
Relationships with humans are what make the biggest difference in business and hence your career. As you build your network to help your employer sell