We know from ongoing research that a diverse sales team with a higher mix of women is good for business. And the reasons couldn’t be more evident.
This fact should catch anyone’s attention as a prime motivator: Revenue is higher. Companies with higher levels of gender diversity in their sales force significantly outperformed on their revenue goals over those sales teams who did not have high numbers of women among their ranks. Not only is revenue higher with a gender-diverse sales force, but deal profitability is higher too.
Diversity drives a better customer experience. Your customers are diverse and that, in and of itself, is a good reason to have salespeople who can connect and nurture strong relationships with multiple customer types. Imagine what would happen if everyone in your sales organization was a clone of everyone else. That would make it difficult to find common ground with customers and prospects.
Given all of these reasons for gender diversity why is it that more companies are not as successful as they want to be recruiting women for sales roles? And why aren’t more women proactively considering sales as a career option? How do we get more women in sales roles?
Our panel, who all actively crusade for the women in sales cause, are eminently qualified to answer all of these questions – and more.