{Top Sales Magazine} Revenue Rebound: Plan Now to Sell Later

In the wake of the coronavirus pandemic, the business climate has been disrupted in an unprecedented manner.
There have been a number of reactions to the disruptions. Some of the more common in B2B I am witnessing are that leadership and employees alike are taking a reduction in pay and hours, with others turning to furloughs or layoffs to manage cash flow constraints. There just is not the same level of work to be done for most parties. Customers are home, and there is less access to buyers for “selling time.”
Right when disruption hit, most of us took a pause to assess the situation and get our footing. We paid attention to our loved ones and households, and we looked to world leaders to see where this was headed next. In reality, there was limited clarity, only projections and caution as we waited out what we hope is the worst health