The ART of Commercial Conversations - When It's Your Turn To Make A Difference is for all B2B Salespeople, Sales Leaders and Business Owners. It is for those who have an idea, a product or a service to share with others and who feels the time has come to MAKE A COMMERCIAL DIFFERENCE in this Connection Economy.
This book is DIFFERENT!
It provides mainstream how to’s and what to do’s with a left of field focus on who you need to be and why this is so important. It taps into what REALLY contributes to business success when it comes to revenue generation, day to day leadership and the critical activation of those results that matter the most. It’s an invitation as well as a wake-up call to begin having commercial conversations that provide a win for everyone – you, your buyer and the greater community – providing chapter after chapter of game changing calls to action!
