We sales professionals are a busy bunch. There’s a lot on our plates… building relationships, conducting research, identifying prospects, creating proposals, closing the deal.
Thankfully, tools can help us work more efficiently so we can sell more and increase our impact.
There are SO MANY options for productivity tools out there – it becomes important to find the tools that work best for each individual. Of course, it can take some experimentation to get there. Below are some of the tools that I’ve personally found to improve my effectiveness and productivity in the sales profession.
CRM
While a robust CRM is typically on the list, I won’t include it here. I believe that’s a given – a system with simplicity and integration that allows the sales force to focus on productive customer-facing activities. A CRM is part sales enablement and part personal effectiveness, because it’s the combination of its design (the system) plus usage