Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our focus is facilitating and informal peer-peer conversation on a range of topics and challenges that marketing leaders face. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. These conversations always reveal interesting ideas as well as provides confirmation that common challenges transcend organizations.
All CMO’s face common issues regardless of the size of the organization or industry. B2B Marketers at all levels must have ‘full-stack’ capabilities and operate as a hybrid on the team. Measuring the right results, technology strategy and management, staffing, sales alignment, and finding the balance between strategy and tactical execution.
Here are the top 6 takeaways from our latest roundtable:
Discover a Peer Group – The CMO’s all expressed how they want more opportunities to interact with and discuss ideas with their peers.
