Sales coaching drives results. Great results, no doubt. We see it year after year in our global data. Our 4th Annual Sales Enablement Study shows that, implemented properly, sales coaching can lead to a 16.6% increase in win rates for forecasted deals. Stay tuned for our 5th Annual Sales Enablement Study, which will be available in a couple of weeks. The good news I can already share with you here: The impact of a formal or dynamic sales coaching approach again leads to double-digit improvements in win rates.
A full 90% of the World-Class segment in our 2019 World-Class Sales Practices Study reported that their sales managers effectively coach their sellers to higher levels of performance, compared to 33% of all study participants. (click to tweet)
If you check out the whole study, you may notice that the World-Class segment is small. It’s 9% of the study population. The problem is, regardless
