Tomatoes don’t grow in winter: How sales leaders are building value and getting creative right now

Although the weather is warmer and sunsets are later as spring marches on, it sure feels like winter almost everywhere else. If your prospects and best customers are hibernating (pausing new spending, preserving cash, waiting for clarity), you’re not alone.
Of course, in the right conditions, plenty of crops still grow and flourish in winter. Which of your prospects and customers still need to buy? Find them, be proactive at engaging with them, sell with compassionate empathy.
For the rest? Well, tomatoes aren’t going to grow in winter (at least for most of us). But how you till the garden, condition the soil, add fertilizer – how you work the variables now will give you epic tomatoes this summer.
Invest in your relationships, lean in on building value, give generously. The harvest is coming.
There was a noted sense of increasing energy and optimism among sales leaders at last Thursday’s Sales Leader Cocktail Talks