’Tis the Season to Expand Your Referral Network: November Referral Selling Insights

Sure, it’s hectic. You’re busy closing out the year, but you also have lots of invitations for parties, client events, and other business networking opportunities. This is the best time to build your referral network. Make the most of it.
Attend everything you can, enrich relationships with people you know, and meet new people. Get to know people personally, first. That’s the start of a business relationship, and what better time to make a personal connection than the holiday season? Most everyone’s in a good mood and open to talking about themselves. Invite prospects and clients to come along with you. They’ll meet new people while getting to know you better, so you both win.
Lots of business gets done in December and even between Christmas and New Year’s. Many people take off for vacation, but those who don’t are in their offices and generally not very busy. One year I had