Three Ways Sales Operations Can Drive Sales Process Maturity

Last week, we discussed how sales operations can help organizations achieve sales objectives by leading, not just by doing. We looked at sales process as a lever that can remarkably impact sales performance and as an area for sales operations to take on a leadership role. Today, let’s continue the focus on sales process and look at three ways sales operations can drive sales process maturity.
Sales process is a common focus area for sales operations. And it’s more than just outlining steps and phases. It includes continuous defining and refining of the selling processes that align with the targeted customers’ buying processes. The key words to make note of here are defining and refining. Defining a sales process is foundational–especially if an organization is still in the startup phase. But how often do organizations refine their sales process? When was the last time you updated your sales process? If you