Welcome back to the new Modern Seller video series. Each week, I’m sharing strategies that you can put into practice as either a sales professional or sales leader. The series is a great companion to the book, The Modern Seller, which is available on Amazon and Audible.
In previous videos, I covered sales agility. For the current set, I’m covering how modern sellers are entrepreneurial.
Let’s consider thought leadership for modern sellers. The term “thought leadership” shouldn’t be a surface descriptor or label. True thought leaders are leaders above everything else. And today’s thought leadership needs both strategic and tactical approaches. Clients and prospects expect thought leadership to be backed by action and experience. It’s the intersection of strategy, deep subject expertise, and selling skills.
So how do you combine these elements for success in today’s environments? In this video, I explain four key elements needed for modern sellers to elevate their thought leadership.
The decision to be a thought leader
