This Is Why Your Lead Generation Process Isn’t Working

Find out how to unclog your sales pipeline.
Let me guess. Your lead generation process plays out like this: You don’t have enough leads in your pipe, and your reps aren’t calling high enough. You can’t count on accurate forecasts when pipelines are unqualified, so you’re never really sure whether your team will make quota until it’s too late.
Big problem—the kind of problem that will keep a sales leader up at night, or worse, get a sales leader canned.
I’m not telling you anything you don’t already know. Reps say they’re challenged finding the right prospects. Once they think they’ve found them, they try every trick in the book to reach them—cold calling, emailing, sending videos, pitching on LinkedIn (bad move), more cold calling, and unrelenting emails.
In most cases, their lead generation process depends on marketing to round up online leads. No wonder it can take a dozen touches to reach prospects.