These two screen shots communicate the same information. And while one offers more information, the second communicates what you need to know more quickly, more succinctly and more successfully.
Sometimes the way you’re communicating is more important than what you’re communicating, especially when you prioritize what people need to do with that information vs the information itself.
Thanks to David Bloom at LevelJump for sharing these.
The post This is why design & user experience is so important appeared first on Heinz Marketing.