But here’s what they’re missing on referral B2B lead generation.
I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media.
I don’t usually use the word “crap” in my writing. But you better believe I use it when I speak with my colleagues … and yes, my clients. I also don’t usually dedicate much blog space to tooting my own horn. Instead, I prefer to focus on sharing insights and tips for referral sales lead generation. But due to some recent conversations and social media comments, and some crappy articles I’ve read about referral selling lately, I’m all fired up and ready to speak frankly.
Suddenly, everyone’s on the referral bandwagon. It reminds me of when social media became popular. Remember when