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There is More Than One Type of Bias in Hiring Salespeople

Dave Kurlan - 4 December 2020

Biases drive decision making.  You have them.  I have them.  We all have them.  Most of the time those biases are fine but when it comes to hiring, and specifically sales hiring, bias can get you in a heap of trouble.
While some biases simply cause bad hiring decisions, others have led to the growth of the Diversity, Equality and Inclusion (DEI) role in companies. This article attempts to explain and make sense of the various biases, how they affect selection, and how that correlates to sales success.

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