The User Experience Should be the Best Experience

By Brenna Lofquist, Marketing Consultant for Heinz Marketing
Working for a small marketing agency has its perks, one being every project is different. Some people might think differently but, you are exposed to all kinds of things – people’s perspective, different ways of doing things, tools and tech, and more!
One thing that has stuck out to me recently is around the user experience. This can be looked at several different ways but as a marketer, when you are planning or developing a campaign you are thinking about the user experience from start to finish. The start could be an ad they saw or an email you sent; no matter what the medium is you want to make sure their experience is seamless. It should be clear to the user what you’d like them to do.
I thought back on my experiences and realize sometimes you might not have control of the entire