Close your eyes and imagine walking into your favorite store. Maybe it’s your go-to boutique for stylish clothes, or the cozy cafe that’s like a second home. It could even be the megastore that serves as your one-stop shop.
What is it that sets them apart from all the others? Why are they special to you?
Is it the quality of the fabrics? Is it the variety of coffees to choose from? The plethora of bulk items that your large family relies on?
While these kinds of positives are important, more often than not, the reason you keep coming back to that favorite store has much more to do with the connection that has developed between yourself and the store.
In the end, how you sell is more important than what you sell.
The importance of retail strategy cannot be overstated. A powerful one maintains great relationships between a business, its employees, and its customers.
(Side