The Tech Stack Doesn’t Generate Impact, You Do

By Matt Heinz, Founder and President of Heinz Marketing
Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.  We either don’t have the right tools, don’t have enough tools or can’t get them to work the way we want them to.
The complaints continue: We can’t get tools integrated with each other, can’t get the sales team to use them effectively or consistently, just need those extra few features or integrations to really hum.
All legitimate complaints in their own right, but they don’t let you off the hook.  I have yet to meet a company that has everything they need, all the budget they need, all the tools they would have and use in a “perfect” scenario.
There are awards in our industry that recognize companies that have the largest, most comprehensive sales and marketing technology stacks.  And