The Secrets to Neuromarketing and Advanced ABM

By Lauren Dichter, Marketing Consultant at Heinz Marketing
My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes! Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips n’ tricks to try out at their own organization.
Here’s Part 3 of what I personally found to be the most valuable takeaways, along with the sessions they came from and brief explanations:
Marketing should be designed around how the human brain functions
Session: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits
Speaker: Nancy Harhut, Chief Creative Officer of HBT, Inc.
95% of purchase decision-making occurs in the subconscious mind, because we use “decision defaults.” So, as marketers we must crack the code on getting people to…
Notice and Remember Us
Do What we Want
Pay What we Want
Let’s dive