The Pros and Cons of Virtual B2B Events

By Josh Baez, Client Engagement Manager at Heinz Marketing
The State of B2B Events
Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. But in the absence of physical events, virtual events have risen to fill the void. The question is: Have they succeeded?
In the time since, businesses have not only transitioned employees to work from home – but entire business models have also been adjusted to effectively operate digitally as well. According to Gartner, the response to COVID-19 has accelerated both the speed and scale of digital transformation, “escalating digital initiatives into digital imperatives.” And as more and more people adopt and adapt to remote and digital workplace practices, habits, and cultures; the more important it will be to grow and refine our digital ecosystem to accommodate the newest evolution of buyers.
Cue virtual events.
There’s undoubtedly been a