• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

The Pros and Cons of Virtual B2B Events

Matt Heinz - 28 October 2020

By Josh Baez, Client Engagement Manager at Heinz Marketing
The State of B2B Events
Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. But in the absence of physical events, virtual events have risen to fill the void. The question is: Have they succeeded?
In the time since, businesses have not only transitioned employees to work from home – but entire business models have also been adjusted to effectively operate digitally as well. According to Gartner, the response to COVID-19 has accelerated both the speed and scale of digital transformation, “escalating digital initiatives into digital imperatives.” And as more and more people adopt and adapt to remote and digital workplace practices, habits, and cultures; the more important it will be to grow and refine our digital ecosystem to accommodate the newest evolution of buyers.
Cue virtual events.
There’s undoubtedly been a

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative