The problem with data management alone (intelligence vs comprehensiveness)

Many B2B companies put a focus on data management – keeping clean, accurate and up-to-date information about their customers and prospects. And while clean data sounds nice, it simply is not sufficient at driving predictable, efficient and scalable revenue performance across your customer-facing teams and activities.
Clean data isn’t the answer, nor is it your goal.  Clean data sitting in your database does not help you make money.  Accurate data that is not coupled with customer and market insights fails to give you the intelligence and leverage you need to have smarter, more impactful conversations.
According to the Harvard Business Review, 55 percent of companies rank data as highly influential to their go to market strategy.  Yet only four percent of those organizations place a high priority on improving their data strategy.
Managing data accuracy and organization is not an effective strategy.  Actionable, scalable intelligence is the competitive differentiator helping market-leading B2B SaaS