The Power of Stories and Sales Leadership
leadershipteam
Wed, 03/13/2019 – 14:39
We’ve all heard the phrase that “knowledge is power.” But that phrase needs more: “Knowledge is power — when it is applied.” We don’t lack for information in a world with too much of it. What I see happening is the inability to apply the information. Sometimes this is on the student, other times on the teacher.
Great teachers have the ability to make information stick, and to inspire change and action. It’s that simple.
One way to make information stick and motivate is through the power of storytelling. Great sales leaders incorporate storytelling into their daily training and coaching. Everyone has heard a great speaker at some point in their career. And I am guessing that they remember more from the speaker’s stories than the facts and figures they shared.
We are wired for stories because they activate chemicals in our brains.