The Power of Smart Differentiation in Sales

In a previous article, I wrote about the one question that can help salespeople differentiate themselves from the competition.  On the heels of that article, one interesting theme from the emails I received was the importance of differentiation.  Some questioned whether I was exaggerating the importance of differentiation and I think that’s a great topic for discussion!
In order to weigh the benefits, let’s look at the current political landscape.