The Power of Panel Webinars — The Road to Webinar Success (1 of 8)

By Joshua Baez, Engagement Manager at Heinz Marketing
So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. Noise doesn’t stand out. It doesn’t get noticed. It doesn’t drive interest, engagement, urgency, or, most importantly, action.
But as we all know, creating content that resonates with one persona is hard enough. Doing so for multiple, across companies and industries? Well, that’s another story altogether. When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? How can you take into account your targets’ different roles, responsibilities, preferences, and concerns? How can you be sure what you’re sending prospects is actually valuable?
These are just a few of