The Nutcracker in 2020 and 3 Critical Year-End Lessons for Salespeople and Their Managers

Two Holiday traditions in one.  In mid-December each year, my family spends the weekend in Boston and we enjoy the Boston Ballet’s production of the Nutcracker.  At the same time each year I repost a seasonal favorite, an article I first wrote in 2010 with 3 great sales lessons from the Nutcracker.  Please read my original post because it’s one of my best analogy articles ever!
But this is 2020 and everything is different. That is as true for the Nutcracker ballet as it is for my Nutcracker article.  So while we won’t be in Boston, we will stream a performance on TV and while there may not be any in-person sales calls, virtual sales calls can be quite satisfying in December.  Today’s article explores the three most likely December scenes in which you may find yourself as well as what you must watch for.