The Not So Secret Way to Crush Your NumbersEarlier this year I published an article titled 5 Ways to Create a Successful Sales Coaching Program.The results from Sales Mastery sales executive survey showed that 1/3 of executives surveyed, said that “sub-optimal sales manager coaching” is one of their top 3 barriers to achieving their objectives in 2018.The studies below clearly shows that sales manager coaching has a significant impact on performance.CEB Coaching Effectiveness Survey Findings:Coaching effectiveness: 19% improvement in performanceTime in the field: 17% increase in performanceCoaching improves sales rep engagementCSO 2015 Sales Management Optimization Study:Formal coaching process: 17% improvement in sales win rateOrganizations that have a team of strong sales coaches will significantly outperform their competitors who have weak sales coaches.So, what!Did you crush your numbers in 2018? Congratulations! No need to keep reading. Unless you want to continue to consistently crush your sales numbers.If you didn’t, did you focus on doing