The most important piece of a revenue performance goal: Collaboration

Read time: Less than 2 minutes.
If you are the CEO, or the person in charge of developing your company’s revenue performance goal, you need to know your business — and I mean ALL of it. Knock on the doors of all the departments — from product marketing to accounting and from sales to product development — and get to know their piece of the puzzle. What is working? What is not working? How is staffing? How could they do their job better? What are they doing well that others could emulate?
Now do an inventory to help you understand what kind of goal would be healthy and achievable and bold at the same time.
To create a lasting and effective revenue performance goal, everyone needs to be on board. It needs to be in the interest of the whole team — the whole company. Everyone (every department head) needs to know