• Skip to main content

Top Sales World - inspiring the global sales community

  • Home
  • About
  • The Top 50
    • Top 50 Sales Blogs 2020
    • Top 50 Sales Books 2020
    • Top 50 Keynote Speakers 2020
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Contact Us

The missing link in your sales enablement: Measurable goals and actionable change

Jay Mitchell - 22 March 2018

All sales enablement initiatives begin with good intentions. Yet, the training elements of these programs often become boxes that need to be checked, as fast as possible, by any means possible, for as cheap as possible.
Watch this video. Check.
Complete this many hours of training by Friday. Check, check.
Participate in this online training. Check, check, check.
Online sales training seems cost-effective and efficient in the short-term. But instead of a sales training program that will create change and improvement, your sales team winds up rushing through these online programs, often multi-tasking as they half participate and half check their email on their phones.
No one gets their hands dirty implementing the training. No one tries on the training. It goes in through their eyes (and their ears if you are lucky) and disappears as soon as the computer shuts down for the evening.
Sales training programs are part of sales enablement.
In a large

© Copyright 2010 - 2021 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative