The Magic Question

What I’m about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations. This question is about success, for both you and your customers.
First, a little background. I’ve been a part of Dan Sullivan’s Strategic Coach program for 20 years. Once a quarter, I meet with my coach and spend the day working on my future. My belief is that success doesn’t happen by accident, and the Strategic Coach program has helped make my quest for success a purposeful effort. One of the most powerful lessons Dan teaches is what he originally referred to as the “R-Factor Question” and now refers to as the “Dan Sullivan Question.” I like to refer to it as the “Magic Question.”
When I was considering joining the Strategic Coach program, Dan asked, “If we were to get together three years from