The Intersection of Company Culture and Customer Experience: Interview with Sharman Ghio

By Maria Geokezas, VP of Client Services at Heinz Marketing
In our journey to define the customer experience strategy for Heinz Marketing, I’ve had the opportunity to meet and talk to business leaders from a variety of backgrounds and experiences.  Most recently, I spoke with Sharman Ghio, a marketing and brand strategist, to gain her perspective on company culture and what that means for customer experience.
Sharman is driven by a relentless curiosity about what motivates people to choose one brand over another, the purpose of Sharman’s work is to evolve brands so that they deliver remarkable experiences inside and out. She has over 15 years’ experience as an entrepreneur in the arts and a marketing leader in the technology where her aim as been to solve unique problems and inspire teams to achieve bold missions.
Maria Geokezas:  How does a company’s culture impact their customer experience?
Sharman Ghio:  There are many ways in