The Importance of Trust in Sales

In my new book A Mind For Sales, I discuss how important it is for you to have the right mindset, but it’s not only about your mindset, it also has to do with the customer’s mindset. What is the level of trust you have with your customer, and what is the level of trust they have with you?   
The Importance of Trust in Sales: 
 
 
The easiest way to command a higher price and close more deals is by making trust the central piece of who you are. This is especially true when you play the long-game. I believe this 100%, and have seen it played out with many people, including myself. There will always be those that try to take shortcuts, who feel trust can be put on the side and isn’t always necessary. Let me tell you that that’s being incredibly short-minded. 
Trust is currency, and shows up in sales all