• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

The Four Disciplines of Execution

Matt Heinz - 16 May 2018

I’ve been fortunate to score an invite to Peter Isaacson’s twice-annual CMO Council meetings in San Francisco, featuring a group of 25-30 C-level and VP-level marketing executives at the forefront of what’s working in B2B marketing today.
Among the attendees last month, and among the leading demand generation and marketing operations executives in the country right now, is Nick Ezzo from Sage Intacct.  Nick gave a short presentation to the group which included Franklin Covey’s four disciplines of execution.
I’ve listed them here with my brief commentary on each.
Focus on the Wildly Important: It’s a variation on Covey’s “important and urgent” and an important reminder that our time is finite, and what’s important isn’t the same as what’s wildly important.  Do you know the difference?  And perhaps more importantly, can you tell the difference in the heat of battle, in the middle of a hectic Tuesday?
Act on the Lead Measures:  Identify the

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative