The Difference Between A Sales Enablement Leader and A Program Manager

I get these questions a lot: What makes a successful sales enablement leader? Is it really a business leader? And what if we hired just for a sales enablement manager or a sales enablement program manager? First of all, you need both roles, a business leader and maybe a couple of sales enablement program managers. However, to lead sales enablement as a business discipline, you need a business leader at the top.
A few weeks ago, I shared some practices on how to hire a great sales enablement leader. Apparently, I touched a burning issue for many organizations. Now a related question comes up, as more and more people are thinking about a career in sales enablement but are not sure if it’s really a good fit for them: What exactly is the difference between a sales enablement leader and a sales enablement (program) manager, and how do I fit in?
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