• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

The CMO’s Responsibility in a Changed Economy

Matt Heinz - 21 August 2020

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Over the last four months, we’ve experienced an upheaval that has changed the economy.  Our customers’ buying journey has changed, we’ve experienced a decline in account engagement, and our entire organization is working from home. The CMO’s responsibility in a changing economy is to guide your business to the next level.  How is that supposed to happen amid these challenges?
Is there a need for a CMO Role?
Corporations seemed to be questioning if the CMO role needs to exist in their organization, considering the average tenure is 3.5 years, according to the analysis done by organizational consulting firm Korn Ferry. Latané Conant, CMO at 6sense sees “companies are layering their upper management so the CMO now reports to another C-level, like the chief revenue officer, taking the CMO out of the boardroom – and out of the highest-level business decision.”
Of course, at Heinz Marketing,

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative