The CMO’s Responsibility in a Changed Economy

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Over the last four months, we’ve experienced an upheaval that has changed the economy.  Our customers’ buying journey has changed, we’ve experienced a decline in account engagement, and our entire organization is working from home. The CMO’s responsibility in a changing economy is to guide your business to the next level.  How is that supposed to happen amid these challenges?
Is there a need for a CMO Role?
Corporations seemed to be questioning if the CMO role needs to exist in their organization, considering the average tenure is 3.5 years, according to the analysis done by organizational consulting firm Korn Ferry. Latané Conant, CMO at 6sense sees “companies are layering their upper management so the CMO now reports to another C-level, like the chief revenue officer, taking the CMO out of the boardroom – and out of the highest-level business decision.”
Of course, at Heinz Marketing,