For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play in selling that feed the overall revenue performance engine: demand progression, solution marketing, solution management, sales operations and sales enablement.
At Mereo we call this the Revenue Performance Blueprint. Over these last couple months we have dissected each of these elements in greater detail and today will bring them altogether.
These play out differently for every organization. And finding the effective recipe has nothing to do with doling-out these titles per se but rather ensuring there are clear roles and responsibilities for each of these five revenue performance pillars — and that all are connecting, aligning, uniting. Because, if even one piece of the Revenue Performance Blueprint is misaligned, organizations are at risk for failing to sustainably feed their revenue engine.
These interdependencies are inherent in the organization’s overall revenue performance. Therefore, by
