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The Best Salespeople are 791% Better at This Than Weak Salespeople

Dave Kurlan - 17 July 2019

The first contractor got a proposal to us within a few days, the second contractor got a proposal to us later the same day and the third contractor gave us a price on the spot.  On the responsive scale, the third contractor was the best. 
Certainly, responsiveness is not the only criteria that prospects weigh as part of their decision-making process.    They may also consider:
Trustworthiness
Timeline of the deliverable(s)
Referrals
Expertise
Credibility
Personality
Understanding of your needs
Fit
Price
Chemistry
Ease of working with
Capabilities
Your comfort level
Reputation
Proximity
Flexibility
The list isn’t complete as I’m sure there are more.  
Although price is only one of 18 criteria listed, it’s the only objection salespeople ask for help with.  Salespeople don’t ask if we can help with the

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