86% of all salespeople have beliefs that don’t support ideal sales outcomes. That’s important because beliefs influence behavior, and appropriate sales behavior drives results. Think about sales process, sales methodology, sales strategy and sales tactics. Salespeople who have the ability to execute those four elements of success are less dependent on their knowledge of selling than what they believe. While most salespeople have self-limiting beliefs, it should not surprise you that only 18% of the elite salespeople – the top 5% – have self-limiting beliefs. But it drops off rapidly from there. Below I have listed the percentage of salespeople with self-limiting Beliefs by performance levels.