The BEST Sales Presentation is No Presentation

The last thing your customer wants from you is a presentation. I don’t care if it is the first time you’re meeting with a prospect or the 10th time you’re meeting with a customer. What customers want is to know how you are going to help them. The last thing anyone wants to sit in is a presentation hearing somebody drone on and on.
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Honestly, I’d prefer to sit through a reading of 12th century literature than have to sit through a 60-slide PowerPoint presentation extolling the features of the newest upgrade that has been deemed the finest product ever made. Finest product ever made until next week’s new upgrade – ha!
Your customers want their problems solved, so that means having a conversation. Customers will always believe their situation is unique and cannot be resolved by an out-of-the-box solution. There’s a reason why customers cancel meetings. Because they don’t see a