The Bank Executive’s Agenda: Differentiating Their Bank in a “Me-Too” Marketplace

In a complex, highly competitive marketplace, bank leaders and managers who make it a priority to create a culture that is built around understanding what the customer needs and values—and the mindset necessary to deliver on it—will have the advantage.
Part 1 in a new blog series
By Donna Horrigan
Leaders at top-performing banks know that being able to win new customers and retain profitable relationships is essential to growing market share and increasing shareholder value. But as the industry continues to go through massive disruption, customer expectations are changing, and that makes the growth equation even more complicated.
Many senior leaders are finding that more and more of their time and attention is being diverted to staying current on the latest technology and dealing with regulatory changes and implications. Although these issues are important, this all-consuming focus is taking energy and focus away from what may matter most— differentiating their bank in an environment