The 7 Proven Steps and the 3 Biggest Myths of ABM

Guest Post by Jon Miller, CEO and Co-Founder at Engagio
ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time. The ITSMA found that companies with ABM programs running for more than two years were twice as likely to see higher ROI.
In the last three years, we’ve seen Account Based Marketing in action across a wide range of B2B organization, and we’re more convinced than ever that this is the way virtually all big deals will be won and grown in B2B marketing
We hope the second edition of The Clear and Complete Guide to ABM helps you to realize these incredible benefits in an easy-to-follow, helpful way. Happy Reading, and let us know what you think!
The Seven Process of Account Based Marketing
When you look at the most successful ABM practitioners, a pattern emerges. Most ABM journeys