The 5 Selling Fundamentals

Instead of calling this the 5 selling fundamentals, maybe I should call it, “why Johnny can’t sell.”  I’ll forgo that phrase but I will say this: “danger ahead.”  If you do without the 5 selling fundamentals, you enter the danger zone of selling. This danger zone of selling is the intersection of extreme negotiation, heavy discounting, lost sales, and bad prospects. Yes, that intersection exists. I’ll share more about this sales intersection in the coming week, but now back to the movie…
The 5 Selling Fundamentals:  
 
The 5 selling fundamentals are what you need do on every sales call regardless of the form of the sales call you’re making.  It can be in an email, on the phone, face-to-face, or for that matter, these also apply to text messages and voicemail.  
When we get these fundamentals correct, it is amazing what can and will happen. Something crucial about these five is that you