The 3 intersecting components to building a long-term strategy for revenue performance predictability

Revenue performance is not as simple as hitting a certain revenue objective — it’s not about “one and done.” You can only achieve successful revenue performance with a comprehensive strategy and consistent execution.
When you truly implement a revenue performance strategy, you will be able to understand what products and services generate your revenue, plan for who and where you will generate it, and foresee future opportunities and/or challenges that will help you grow. Essentially, you will set your business up for revenue performance predictability. And can’t we all do with a little more predictability in our performance? Don’t rely on hope as a strategy — let’s get strategic!
The following three components of your business intersect to help you build a solid strategy for delivering predictable revenue performance.
Your Portfolio
Understanding what you are good at and intersecting that with what customers want and are willing to buy is just the start of