The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations.
The “Marketing Communications/Demand Generation” Head of Marketing
Justin is the prototypical head of marketing. He is expected to focus on building the pipeline and to generate demand. This is his portion of the business. His background is in marketing communications and demand generation, and he can effectively employ marketing strategies and tactics to promote solutions and contribute to the brand. He takes charge of marketing at his company and decides to update the website and to run email blasts throughout the year. Whether or not these activities prove valuable and generate desired outcomes is up in the air, because he does not have much buyer insight from which to operate, nor is he working toward an overarching program or theme but rather practicing his and his team’s strengths.
The “Solution Marketing” Head of Marketing
Shauna is another kind of head