That “Something Extra” You Offer to Make Customers Love You

In the realm of business—and especially customer service—we often talk about how to differentiate yourself from your competition. It’s those companies that manage to stand out from the crowd that end up being successful. When I work with companies, I urge them to find what makes them unique and use it as a competitive advantage. It’s always a treat when I meet people who not only agree with my philosophies but take them a step further. That’s where Rodney Gaddis comes in.
I met Rodney at a conference where I was speaking about customer service. Rodney is in the very competitive field of lawn care as a Spring-Green franchisee, and he’s very successful. I asked him to share a little wisdom about his success and he immediately responded with the following:
Anyone can make a grilled cheese sandwich, but can they make it like your grandmother?
I smiled when he shared that witty