Technology Can Wait … What About You?

Please take care of yourself.
“The pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true personal connection.” That’s my favorite quote from David Meerman Scott’s insightful article, “The 2020s: From the Lonely Chaos of Digital to an Era of Humanity.”
You’ve heard the same message from me throughout this century: Salespeople have become overly reliant on technology to do their jobs. This was even the premise of my second book, Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal. I wrote that book because I was horrified when reps started telling me they didn’t need to talk to prospects and clients anymore. Since then, the problem has only gotten worse. Conversations have become less frequent, email spam has skyrocketed, and social media is the new breeding ground for sales pitches.
That’s not how social selling works. Answer this: Have