Surge into 2020 on the marketplace’s pulse

If I am a sales leader, what should I be doing in the final weeks leading up to the new year?
It may be a good time to revisit past losses and refine value messaging and differentiators. But it also is equally important to look for the opportunities and threats the next year will bring for your B2B organization. And this means looking at where the market is headed.
Your Own Primary Research Initiatives
As a leader you should always be attuned to industry and marketplace news and reports, and there are many great industry thought leaders and navigators to help. But for greater, more specific insight into your selling world, consider venturing out on your own as well. This means gathering your own primary data.
While this sounds scary and a bit like a school assignment from day’s past, it can actually be a natural, enjoyable journey.
This simply amounts to