Strategy Is Sexy, Execution is Boring

Business success is a function of brilliant strategies and excellent execution.
How are your sales to date? Every sales leader I have spoken with could easily answer this question. I am sure you can as well.
Here is a more challenging question: How well are you doing when it comes to strategy execution?
This is a much more challenging question and there is no easy answer.
Business success is a function of brilliant strategies and excellent execution.
For the last 20 years, experts have talked about the challenges with business execution. Experts estimate that 90 percent of companies fail to execute their marketing strategies.
If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. It is an intellectually challenging and rewarding process. Yet, when it comes down to business execution this is not