• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Strategy Is Sexy, Execution is Boring

Steven Rosen - 25 October 2018

Business success is a function of brilliant strategies and excellent execution.
How are your sales to date? Every sales leader I have spoken with could easily answer this question. I am sure you can as well.
Here is a more challenging question: How well are you doing when it comes to strategy execution?
This is a much more challenging question and there is no easy answer.
Business success is a function of brilliant strategies and excellent execution.
For the last 20 years, experts have talked about the challenges with business execution. Experts estimate that 90 percent of companies fail to execute their marketing strategies.
If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. It is an intellectually challenging and rewarding process. Yet, when it comes down to business execution this is not

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative